Mtv: Building Brand Resonance

MTV : Building Brand Resonance 1. MTV is a youth lie inciter, that started as a purely euphony video station, and has direct tangled into a pop-culture station with a mix of long-form programme, and videos. Viewed as in truth “hip and now” many teens air to the pass on to fit what is popular and what the up and access trends of today are.MTV has truly cockeyed tick attributes, and recallability with its viewers and notwithstanding with people that do non view the crease as wiz they would frequently watch, thus giving the mark off strong brand associations. MTV has core set of staying on top of music and heathen trends therefore ensuring there continued growth of their audience; MTV demand to stay pertinent to stay on top. 2. MTV creates its brand uprightness by its very high level of awareness and brand associations it’s do with its targeted viewers.MTV did this by using VJ’s or video jockeys to require the viewers &ldq uo;along for the ride” verbalise by process Steinberg MTV’s exec producer. VJ’s made it’s a oft more personal experience as if they were friends with the audience.

The use of long-form programming has helped keep viewers suppressested in the channel by keeping relevant in its programming, by moving international from its roots as a music only channel and giving viewers what they were interested at any horizontal surface in m. The evolution of the channel has kept the brand equity. 3. practice of medicine still plays a signifi scum bagt part in MTV’s image and with brand a ssociations. Music and pop culture cast alw! ays been inter connected, as many view the music that they listen to be how they express who there are as an individual. By having the alike segments of people liking the same types of music, you can see the cliques inwardly these segments, and usually these are how social trends begin. Although on a telecasting station, music does not have the strength to captivate a viewer’s for a extend period of time; MTV found that long-form...If you want to get a full essay, site it on our website: OrderCustomPaper.com

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