Muddy Waters :: Blues Music

Blues as an graphics form gave Blacks a medium to manifest their feelings. Feelings ranging from humorous to silly to depressed. fortunately for a entire genre of music, the only way for Mckinley Morganfield to express himself was through song. Morganfield better known as Muddy amnionic fluid became a fabled blues vocalist /guitarist. When the Blues industry saw commercial victory many of its artists also saw rising fame. Muddy waters enjoyed advantage in the industry up until and even after his death in 1983. Morganfield was born April 4, 1915 to Ollie Morganfield and Bertha Jones. He was born in Rollingfork, Mississippi. Near their twain board shack in Rollingfork there was a creek, Deer Creek. As a new-fangledster he used to play in the creek and ache all dirty and muddy. It was at this point when his sisters gave him the nickname Muddy Waters. Bertha died when he was about three. After her death he had to move in with his grandm other in Clarksdale. Raised in Clarksdale, he also went to trail there. He went to school until he was old enough to work in the fields. Much like all of the other field laborers Muddy Waters hollered in the fields to pass time or just to cause things off of your chest. Waters would also teach himself to play instruments. When he was cardinal he knew how to play the harmonica and he would later teach himself the guitar. The young Waters followed in his fathers musician footsteps. He was part of a roofy at fifteen, with Scott Bowhandle on guitar and Sonny Simms playing the violin. They would play some Saturday nights in downtown Clarksdale and others he would sell fried fish on nights. And other nights he would watch the greats like Son House, Robert Johnson and Charlie Patton were great musical influences on Waters. The main influence on Waters was Son House, although Waters name of play was more similar to that of Robert Johnson. Muddy Waters was first know by word of mouth. Alan Lomax of The Library of Congress went to Clarksdale to record Robert Johnson. But to his dismay, he found out that Robert Johnson was dead and had been for two years. The word on the channel at that time led Lomax to Muddy Waters. Waters would record two songs with them in 1941, far before he became famous.

An Analysis of Touching Bottom by Kari Strutt

pitiful Bottom In the story, Touching Bottom by Kari Strut, the theme is to non give even when ace hits rock bottom. This is demonstrated in the story when, Ian is drowning in the ocean because the genuine is dragging him down and he is unable to submerge due to a cramp development in his leg. Saving Ian is very challenging for the fibber because at one point Ian is struggling to advance his head to a higher place water and man doing so he accidental pushes the narrator below, bass in to the ocean and now she is having difficulty breathing and striving to survive.In rescript to save herself from drowning, the narrator pushes herself further down into the ocean and realizes that the bottom was non actually as far as she had assumed. After she resurfaces, the narrator has to swim with Ian on top of her to get him back to safety all while fighting against a current. At one moment the narrator position she could not continue and she asks Ian to swim for himself but he is una ble to do so. At that moment she feels like she has hit rock bottom because she Is not able to swim much longer due to her aching joints and appear injuries such as big bleeding welts on her arms and back, and a plundered shoulder.Throughout the course of this manner changing experience the narrator has to fascinate her much older husband flirt with another woman on the beach without caring about their life threatening situation. However, she has a flashback, that motivates her to keep swimming to save her step son and eventually she finds a merciful willing to lend her his board to help bring Ian back to shore. In conclusion, while struggling to stay alive and rescue Ian, the narrator felt up that she had hit rock bottom at the beach and In life but she fought through It all and moved.

Environmental Protection and Sustainability

IntroductionIn the past 25 years, outside(a) passenger glory has experienced a threefold increase. It is expected that the aviation sector leave alone continue to see similar growth over the next 25 years (Walker &038 Cook, 2009). Due to the rapid expansion of the aviation sector, there has been a growing concern for environmental issues in air passage operations, especially in terms of energy and environmental sustainability (Agarwal, 2010). The focussing on sustainability and environmental resistance is due to the environmental consequences of contemporary aviation, especially the contri exception of aviation to planetary climate change (Upham, 2003). With the recognition of the harmful effects of aviation on the environment, experts predict that environmental factors will increasingly limit the expansion of air trip up and the social benefit that it brings (Green, 2003, p.281). Meridiana concurs that it is important to consider sustainability and environmental security m easure in aviation. It recognises the importance of green aviation and puts a lot of shelter on protecting the environment. In line with this, the exalted society manages its activities in residency with national and EU environmental regulations. As proof of its commitment, it has been awarded certification of its type System in compliance with UNI EN ISO 90012008 regulation for air quality. SGS Italia health club has certified the compliance of the companys activities involving the design and supply of work on board of domestic, international, and intercontinental flights (Meridiana, 2009). Recently, Meridiana joined the Association of europiuman Airlines (AEA), which represents europiums major airlines. The AEA influences its members at the industry and institutional level in order to achieve goals that benefit the airline industry. One of the main thrusts of the AEA is to inning a more than sustainable and competitive arena (AEA, 2013). Meridianas rank in the AEA show s that it is committed towards achieving sustainability in the aviation sector.Marketing Mix despite its success in some(a) areas of the domestic market, the company has experienced labored losses in recent years. With its ageing fleet, subscale international network, and its dependence in the domestic market, the company is facing very stiff competition from some of Europes leading natural depression constitute carriers (CAPA, 2013). Taking these into consideration, Meridiana has to remediate its occurrent market variety in order to increase sales and remain competitive. Effective marketing strategies merchant ship have a authoritative influence on society thus, it is important for the company to apply the trance marketing mess up to achieve their objectives.ProductMeridianas major strength is its competitively priced business class shtuping room for long haul destinations, targeted at unemployed travellers. As a medium serve up carrier, it carrys elements of both full help and low cost carrier. For example, it provides food and drinks like full service carriers just its price range is comparable to low cost airlines. Meridiana should practice this mix and use it as a competitive advantage. The airline needs to focus on its domestic flights and its short/medium haul destinations in Europe. The current marketing outline fails to reach out to the business community. Their marketing strategy should stress services for both holiday/leisure and business purposes. The company should target SMEs and become the airline of choice for small and medium-sized companies. This advise be done by offering discounts and incentives for companies who want to purchase multiple seating or flights.PriceMeridiana needs to use a competitive pricing proposal to pull up customers. Its price take aim should be not too high from low cost carriers, but lower than traditional networked airlines. Although low cost carriers have lower prices, Meridiana should diff erentiate its slightly higher price point by offering better customer service. The aim is to have a mid-range price point, which can attract middle class consumers and SMEs.PlaceMeridiana has been extremely triple-crown in Sardinia and Sicily. The company should replicate its success by building stronger mien in other parts of Italy and in key international airline hubs much(prenominal) as London, Dubai, Beijing, Singapore, Narita, Paris, and New York. This can be achieved by better airport check-in services and making their internet reservations website more agreeable and easy to use.PromotionAs a hybrid airline, Meridiana operates both as a low cost carrier and a network airline (Sansonetti, 2010). It needs to be highly competitive by keeping it unit costs down. This can be achieved by enhancing its internet and social media channels. Meridiana should upgrade its website to happen upon it more attractive and user-friendly. It should rectify its tie-ups with hotels, resorts , car rentals, and other tourist services to attract more customers.PeopleMeridiana should improve its services to customers in order to attract more consumers and gain more customer loyalty. Excellent customer service can be a competitive edge, especially when low cost carriers offer cheaper rates. Meridiana should also highlight their people and the value of customer service in their marketing strategies.ProcessMeridiana should discipline that its online reservations are always efficient and that customers can well access the airline through phone or email. The airlines systems should be designed for the benefit of customers. Physical Evidence Meridiana should also ensure that its flights are always on time its planes are spotless and its service crew are highly efficient. Its check-in and guest lounges in airports should be clean and the services of both ground crew and in-flight staff should be excellent.Promotional MixMeridiana should focus on tapping customers from the mid-m arket socio-economic segment and business people, especially from SMEs. The elements of the promotional mix must integrate different strategies. It should use a combination of conglomerate promotional strategies, particularly, advertising, public relations, sales promotions, and internet/online promotions. The integration of different promotional tactics will aid in achieving a more self-made result. Advertising should be enhanced in traditional channels such as television, print, and radio in order to target domestic consumers in areas where Meridiana is not the market leader (i.e. Milan, Turin, Naples, Marconi, Rome, and Verona). To increase presence in international markets, the airline should advertise in popular travel magazines and international agate line channels (i.e. BBC, CNN, NHK, etc.). In terms of public relations, the airline should improve its human relationship with Italian businesses and local government. It should also improve its public image by doing CSR acti vities and being more active in environmental protection. The company should emphasise their support for green aviation and sustainability in the airline industry. Meridiana should also despatch sales promotions on its ticket prices. It should conduct seat sales in which the flight fare is a fraction of its original price but customers can avail of the ticket only for a limited period. For example, the seat sale gives an 80% discount on ticket prices for 50 seats in the plane and the sale will be ongoing for 3-5 geezerhood only. Meridiana should also prioritise internet/online promotions and strengthen its social media presence. The airline should improve its advertisement and tie-ups with online travel sites such as Expedia, Kayak, and Orbitz. It should also effectively make use of social media sites such as Facebook and Twitter. Meridiana should advertise in these sites and move on customer feedback through social media. The company can also utilise viral advertising by putting very creative and highly memorable adverts in YouTube or other video sharing sites.ReferencesAgarwal, R. (2010). sustainable (Green) Aviation Challenges and Opportunities. SAE International Journal of Aerospace. 2(1), p.1-20. Anna Aero. (2013). Meridiana fly and Air Italy complete merger, as Meridiana turns 50 under raw CEO combined fleet shrinks for S13. in stock(predicate) http//www.anna.aero/2013/06/19/meridiana-fly-and-air-italy-complete-merger-as-meridiana-turns-50-under-new-ceo/. Last accessed 12th January 2014. Association of European Airlines (AEA). 2013). AEA welcomes Meridiana as new airline member. Available http//files.aea.be/News/PR/Pr13-036.pdf. Last accessed 1fifth January 2014. CAPA centre of attention for Aviation. (2013). Meridiana how to escape the impact of loss-making Italian airlinesAvailable http//centreforaviation.com/analysis/meridiana-how-to-escape-the-impact-of-loss-making-italian-airlines-120241. Last accessed 12th January 2014. charter Institute of Marketing (CIM). (2013). Marketing and the 7Ps A brief summary of marketing and how it works. Available http//www.cim.co.uk/files/7ps.pdf. Last accessed 12th January 2014. Cooper. C et al. (2013). Tourism Principles &038 Practice 5th edition. London FT Prentiss Hall Denton, N &038 Dennis, N. (2000). Airline franchising in Europe benefits and disbenefits to airlines and consumers. Journal of Air Transport Management. 6(4), p.179-190. Green, JE. (2003). Civil aviation and the environmental challenge. The aeronautical Journal. p.281-299 McCabe, S. (2009). Marketing Communications in Tourism and Hospitality Concepts, Strategies and Cases. Amsterdam Butterworth Heinemann Meridiana. (2009). Meridiana meeting Ethical Code. Available https//www.meridiana.it/cms/deploy/1/IGGJ_Documenti/IT/Codiceetico/MeridianaGroupEthicalCode.pdf. Last accessed 12th January 2014. Meridiana. (2014). closely us. Available https//www.meridiana.it/en/company_informations/Company_AirItaly_quality.aspx. Last ac cessed 12th January 2014. Middleton, V. (2009). Marketing in travel and tourism. Oxford Butterworth Heinemann Sansonetti, A. (2010). The European Airlines Transformation Hypercompetitive and Long Tail Effects. MCIS Proceedings. Paper 76. http//aisel.aisnet.org/mcis2010/76 Upham, P. (2003). Towards sustainable Aviation. London Earthscan Publications Ltd Walker, S &038 Cook, M. (2009). The contested concept of sustainable aviation. Sustainable Development. 17(6), p.378-390

Vip Ltd. Industry : Moulded Luggage

JV pileus SERVICES PVT. LTD www. sh atomic number 18trading. in dignitary LTD. INDUSTRY MOULDED baggage NSE Symbol high muckamuckIND CMP 115 insecurity PROFILE MEDIUM BUY localise 210 Key Data 52 week H/L grocery store Cap (Rs Cr. ) Face Value Beta P/E Div % BV PBV (Source Company) 294/32 314 10 0. 92 26 0. 87 48. 9 2. 3 high muckamuck Industries is engaged in the travel product business. The Company operates in dickens business fragments baggage &038 accessories and furniture. The products manufactured by the Company admits tractile moulded suitcase, plastic moulded briefcase and vanity case.The Companys portfolio of brands includes V. I. P. , Carlton, Delsey, Footloose, Alfa, Aristocrat and Skybags. The Companys subsidiaries include Carlton Travel Goods Ltd. and Blow Plast Retail Ltd. INVESTMENT RATIONALE Despite the slowing in the global trends of economy, the luggage food marts performed flat. VIP Industries is the largest player in Indian luggage groc ery store. One of the large segment of Indian luggage grocery store is the canteen Store Department (CSD). VIP luggage continues to enjoy a prominent position and is one of the most respected brands in CSD.Apart from the domestic help market, the fraternity also exportings size sufficient quantity of luggage to Europe &038 disconnection and has presence in Africa &038 many other countries. With a view to boom and to access the international markets, the company during FY09 has set up a all told owned subsidiary in UK. The company has also acquired the well know international luggage brand CARLTON. These developments are necessitateed to augment export sales of the company significantly. The company has been focusing on creating exclusive outlets to sum up market share.Share Holding Pattern (%) 35. 73 % 43. 44 % VALUATION 12. 90 % 0. 97% 6. 96% Promoters DIIs Others FIIs corporates Relative Performance Analysis SENSEX VIP IND We are cautiously optimistic for the moulded fur niture segment of the company. In case of luggage segment the management of VIP is very positive. The product portfolio of the company has been widened by introducing new products which offers good sustainth prospects. In FY08, earnings of the company check decreased. Revenues reflect a decrease in income from operation.Net loss reflects higher administrative, inter miscellanea and other expenses with increased extraordinary items expenses. shortly the company is trading at a P/E 14. 14x of CY09 EPS. Albeit the toll earning ratio of the company is high, we allege a BUY on the stock as it is in an blowup mode with a promising business model. (Rs cr) Financial Summary course of study Net Sales Total Expenses PAT EPS FYcc5 FY2006 FY2007 FY2008 (Source JVCS RESEARCH) 297 329 557 544 272 303 404 504 7. 27 7. 9 22 14 4. 73 4. 94 5. 20 6. 60 SEPTEMBER 022009 JV CAPITAL SERVICES VIP LTD. INDUSTRY PROFILEIndian Luggage industry is presently undergoing a consolidation phase. The lugg age market comprises of three segments the premium segment with 15% of total market share, the popular segment and the standard segment. VIP Industries is the most dominant player in the premium segment with a market share of 44% in popular segment The luggage market is dominated by the unorganized sector with 5% market share. Northern &038 western India are the biggest markets in the industry. The organized sector (8%) is evolution at lesser pace when compared to the unorganized sector (25%) 50 200 150 100 50 0 I nde x e d Sa l e s Tr e nds BUSINESS UPDATES In the moulded furniture segment, VIP industries enjoys a small market share, where the company has a huge potential to grow in this business. The company is now able to remove the orders from Pune and is able to successfully execute the same in time. During the year, VIP industries has strengthened its distribution hold by significantly increasing its market presence through opening of new shops for Aristocrat &038 Alfa Brand s across the countries. This testament significantly contribute in the balance sheets of the company.J u n 08 M a r 08 D e c 08 M a r 09 S e p 08 J u n 09 FINANCIAL FORECAST (Rs cr) Earning Estimates Particulars Mar 09 June09 117 118 8. 5 3. 6 4. 30 -0. 3 1. 0 0. 34 205 172 32 4. 2 29. 9 5. 6 20. 1 7. 10 Sep09E 112 102 11 4. 0 10 -. 7 4. 9 1. 6 Dec09E 151 129 24 3. 0 25 4. 8 12. 8 5. 1 25 20 15 10 5 0 I nd e x e d Pr o fi t Tr e nds Net Sales Total cost PBIDT Depreciation PBT 08 08 ar -0 -0 ar -0 n- p- D ec Ju M Se M Ju n- 09 -5 Tax PAT EPS (Source JVCS RESEARCH) 8 20 10 0 8 9 08 08 ar -0 -0 ar -0 n- p- D ec JuSe Ju n- 09 10 8 8 9 In Q1FY10, the company has posted a turnaround result for the quarter. Net profit for the quarter under revue clocked at Rs20cr compared to Rs 1cr only. Healthy performance was due to spurted growth in operational profit by 640bps to 10. 4% % 33% fall in interestingness cost. During H1CY09, the company has launched school bags section priced range between Rs 300 &038 Rs 900 and it aims to cover 70000 bags by the end of FY10. The company is planning to expand its retail communicate in FY10 as the rentals have touched almost bottom.To grab the change in consumer trend, the company has launched two models with different ranges in hard luggage system. VIP has slashed prices following the decline in prices of raw materials. operational Margin Net Margin M M JV CAPITAL SERVICES VIP LTD. OUTLOOK The luggage industry is expected to grow in the current scenario with the factors like Improved travels on month on month basis, passengers carried by various domestic airlines grew by 27% launching of new lighter hard luggage with using polycarbonate as basal input. RISK &038 CONCERNSA major area of concern for the company is its dependence on mainland China to produce most of the soft luggage. The recent changes in the sparing scenario in the world along with the new labour regulations in China and the slow mastered of produ ction in China poses a mix of fortune in terms of reduction of rates but also the little terror of rate increases. For hard luggage, the prices of major raw materials have come down in the last quarter thereby the company whitethorn get the cost advantage with more scope of better margins. RECOMMENDATION Currently the stock is trading at a P/E of 14. 9x with an EPS of 8. 10, we fend for a buy on the stock. EPS for CY09 is expected to Rs 14. 19 as company returns back to profitability. Taking the historical P/E of 15x, we arrive at a price target of Rs 212 for a time horizon of 610 months. The price volume trend analysis depicts that the stock is moving in rough strong hands. Increasing volumes by major institutional investors gives a despoil picture of their keen interest in VIP Industries hence we expect the stock to give handsome returns of more than 80% in succeeding(prenominal) 6 months. JV CAPITAL SERVICES VIP LTD. seek Desk Sajiv Dhawan Ashit Suri Sanjeev Kapoor Narendra Singh Rajeev Kumar Satyendra Singh Bijaya Swain ecumenic Enquiries Managing Director Head of Research Trading Desk Trading Desk Trading Desk patronize Office Accounts Dept Tel 011- 41654860 email&160protected com email&160protected com 011-41654860 011-41654861 011-41654862 email&160protected com 011-41654874 / 75 email&160protected com RISK PROFILE Low run a risk Fundamentally Sound companies, with low beta. pass judgment market out-performance is 010% Medium Risk Expected market out-performance is 10-20%. instead for the Investors with a maximum time frame of 6 months. High Risk High Beta Stocks, expected market out-performance is more than 20%, Preferably for the investors willing to take advantage of market momentum and are self-assertive in nature. Disclaimer Appendix This document has been prepared by the Research Desk of M/s JV Capital Services Pvt. Ltd and is meant for use of the liquidator Ltd. only and is not for circulation. This document is not to be reported or c opied or made available to others. It should not be considered to be taken as an offer to sell or a solicitation to expect any security.The information contained herein is obtained and collated from sources believed reliable and we do not exist it as accurate or complete and it should not be relied upon as such. The opinion expressed or estimates made are as per the crush judgment as applicable at that point of time and are subject to change without any notice. JVCS Pvt. Ltd. along with its associated companies/ officers/employees may or may not, have positions in, or support and sell securities referred to herein. Investors are advised to prolong strict stop loss. JV CAPITAL SERVICES

The Hero And The Crown Part One Chapter 1

To TerriThe Hero and the Crown takes place either(prenominal) considerable span of years before the clock time of The Blue Sword. at that place are a some fairly dramatic topographical differences amongst the Damar of Aerins day and that of Harrys.Part OneChapter 1SHE COULD NOT repute a time when she had non known the explanation she had grown up knowing it. She supposed someone must begin told her it, sometime, except she could non remember the telling. She was beyond having to blink nates crying when she fantasy of those things the figment explained, provided when she was feeling smaller and shabbier than usual in the large brilliant City juicy in the Damarian Hills she still found herself brooding slightly them and brooding sometimes brought on a tight headachy feeling near her temples, a feeling uniform suppressed tears.She brooded, enumerateing come along out of the closet over the wide low sill of the stone window-frame she looked up, into the Hills, beca social function the glassy sur look of the courtyard was wishwise bright at midday to stare at long. Her mind ran big bucks an old familiar track Who exponent hold told her the story? It wouldnt shit been her beat who told her, for he had rarely spoken more than a few words together to her when she was younger his slow kind smiles and slightly absent air had been the most she knew of him. She had always known that he was fond of her, which was something further she had yet recently begun to come into focus for him, and that, as he had told her himself, in an un transported fashion. He had the best the wholly right to have told her the story of her birth, but he would non have done so.Nor would it have been the hafor, the sept of the household they were polite to her always, in their wary way, and reserved, and spoke to her still astir(predicate) household details. It surprised her that they still remembered to be wary, for she had long since proven that she p ossess vigor to be wary some. Royal children were usually somewhat august to be in daily contact with, for their Gifts often erupted in hasty and unexpected ways. It was a small-minded surprising, point, that the hafor still b other(a)ed to treat her with keep, for the circumstance that she was her fathers girlfriend was supported by nonhing but the fact that her fathers conjoin woman had borne her. that and then, for all that was verbalize about her stimulate, no one incessantly suggested that she was not an honest wife.And she would not have run and told tales on some(prenominal) of the hafor who slighted her, as Galanna would and regularly did, nonetheless though e realone treated her with the niftyest conformation humanly possible. Galannas Gift, it was dryly said, was to be impossible to please. But perhaps from the hafors stand it was not worth the risk to nominate any points of similarity or dissimilarity between herself and Galanna and a life of servic e in a household that included Galanna doubt little rendered anyone who withs in any cased it automatically wary and respectful of anything that scratchd. She smiled. She could check into the wind stir the treetops, for the surface of the Hills seemed to ripple beneath the blue flip-flop the breeze, when it slid through her window, smelled of leaves.It might rattling well have been Galanna who told her the story, come to that. It would be like her and Galanna had always despised her still did, for all that she was grown now, and married besides, to Perlith, who was a sec sola of Damar. The only higher ranks were first sola and king but Galanna had hoped to marry Tor, who was first sola and would someday be king. It was no matter that Tor would not have had Galanna if she had been the only royal maiden available Id run rancid into the Hills and be a bandit first, a much younger Tor had told his really young cousin, who had gone off in fits of giggles at the idea of Tor cor rosion rags and a blue headband and dancing for luck under each pull of the moon. Tor, who at the time had been stiff with terror at Galannas real obdurate attempts to ensnare him, had relaxed enough to grin and tell her she had no proper respect and was a disheartenless hoyden. Yes, she said unrepentantly. Tor, for whatever reasons, was sooner over-formal with everyone but her but being first sola to a solemn, twice-widowed king of a land with a shadow over it might have had that effect on a far more frivolous young man than Tor. She suspected that he was as grateful for her existence as she was for his one of her earliest memories was riding in a baby-sack over Tors shoulders temporary hookup he galloped his horse over a series of hurdles she had screamed with delight and wound her tiny custody in his thick black hair. Teka, later, had been furious but Tor, who usually took any accusation of the slightest dereliction of duty with white lips and a set face, had only laughed. But whenever she decided that it must have been Galanna who first told her the story, she found she couldnt moot it of her after all. Having told it for spite and malice, yes but the story itself had too much vicious grandeur. But perhaps she only felt that way because it was about her mother perhaps she had changed it in her own mind, deliriouse a tragedy of nothing but sour gossip. But that Galanna would deliberately spend enough time in her company to tell her the story was out of character Galanna preferable whenever possible to look vaguely over the head of the least of her cousins, with an typeface on her face indicating that on that point was a dead fly on the windowsill and why hadnt the hafor swept it away? When Galanna was startled into speaking to her at all, it was usually from a motive of immediate vengeance. The tale of Arlbeths second wife would be too roundabout for her purposes. Still, that it had been one of the cousins was the best guess. Not Tor, of course. One of the others.She leaned out of the window and looked down. It was hard to recognize people from the tops of their heads, several stories up. object Tor she always knew him, still if all she had to go on was an elbow extending an advance or two beyond a doorframe. This below her now was probably Perlith that self-satisfied walk was distinctive even from above, and the way three of the hafor, dressed in fine livery, trailed groundwork him for no purpose but to lend to their masters importance by their presence pretty well assured it. Tor went about alone, when he could he told her, grimly, that he had enough of company during the course of his duties as first sola, and the last thing he wanted was an unofficial retinue for any gaps in the official ones. And shed like to see her father puff velvet-covered flunkeys in his wake, like a child with a toy on a string.Perliths head spoke to another dark head, the hafor waiting respectfully several arms1 continuance distant t hen someone on a horse she could not distinguish voices but she heard the click of hoofs emerged from around a corner. The rider wore the livery of a messenger, and the cut of his saddle said he came from the west. Both heads false toward him and tipped up, so she could see the unhinged blur of their faces as they spoke to him. Then the horseman cantered off, the horse placing its feet very delicately, for it was dangerous to go too quickly across the courtyard and Perlith and the other man, and Perliths entourage, disappeared from her view.She didnt have to hear what they said to each other to know what was passing game on but the knowledge gave her no pleasure, for it had already brought her both shame and bitter disappointment. It was either the shame or the disappointment that kept her mewed up in her rooms, alone, now.She had hardly seen her father or Tor for the week past as they wrestled with messages and messengers, as they tried to slow down whatever it was that would happen anyway, while they tried to decide what to do when it had happened. The western barons the fourth solas were making pettifoggery. The gossip was that someone from the North, either human or human enough to look it, had carried a bit of demon-mischief south across the Border and let it subject at the barons council in the spring. Nyrlol was the chief of the council for no better reason than that his father had been chief but his father had been a better and a wiser man. Nyrlol was not known for intelligence, and he was known for a short and violent formidability the perfect target for demon-mischief.Nyrlols father would have recognized it for what it was. But Nyrlol had not recognized anything it had simply seemed like a wonderful idea to break from Damar and the rule of Damars king Arlbeth and Tor-sola, and set himself up as King Nyrlol and to slap a new tax on his farmers to support the procreation of an phalanx, eventually to take the rest of Damar away from Arlb eth and Tor, who didnt run it as well as he could. He managed to convince several of his gent barons (demon-mischief, once it has infected one human being, will usually then spread like a plague) of the brilliance of his plan, while the mischief muddled their wits. There had been a further rumour, much fainter, that Nyrlol had, with his wonderful idea, suddenly develop a mesmerizing ability to sway those who heard him speak and this rumor was a much more worrying one, for, if true, the demon-mischief was very strong indeed.Arlbeth had chosen to pay no attention to the second rumor or rather to pay only enough attention to it to discount it, that none of his kin might think he shunned it from fear. But he did declare that the trouble was enough that he must attend to it personally and with him would go Tor, and a substantial percent of the army, and almost as substantial a portion of the court, with all its velvets and jewels brought along for a fine grand show of courtesy, to establish to disguise the army at its back. But both sides would know that the army was an army, and the show only a show. What Arlbeth planned to do was both tight and dangerous, for he wished to prevent a civil war, not provoke one. He would choose those to go with him with the greatest care and caution.But youre taking Perlith? shed look ated Tor disbelievingly, when she met him by chance one day, out behind the barns, where she could let her disbelief show.Tor grimaced. I know Perlith isnt a very worthwhile human being, but hes real pretty effective at this sort of thing because hes such a good liar, you know, and because he can say the most appalling things in the most gracious manner.No women rode in Arlbeths army. A few of the bolder wives might be permitted to go with their husbands, those who could ride and had been trained in cavalry act and those who could be trusted to smile even at Nyrlol (depending on how the negotiations went), and bob to him as befitted his r ank as fourth sola, and even dance with him if he should ask. But it was expected that no wife would go unless her husband asked her, and no husband would ask unless he had asked the king first.Galanna would certainly not go, even if Perlith had been willing to go to the trouble of obtaining leave from Arlbeth (which would probably not have been granted). Fortunately for the peace of all concerned, Galanna had no interest in vent anything resembling hardship did not appeal to her in the least, and she was sure that nothing in the barbaric west could possibly be worth her time and beauty.A kings daughter might go too a kings daughter who had, perhaps, proven herself in some small ways who had learned to keep her address shut, and to smile on cue a kings daughter who happened to be the kings only child. She had known they would not let her she had known that Arlbeth would not dare turn over his permission even had he wanted to, and she did not know if he had wanted to. But he could not dare take the beguile womans daughter to confront the workings of demon-mischief his people would never let him, and he too sorely needed his peoples good will.But she could not military service asking any more, she supposed, than poor stupid Nyrlol could help going mad when the demon-mischief bit him. She had tried to choose her time, but her father and Tor had been so interest lately that she had had to watt, and wait again, till her time was almost gone. After dinner last night she had finally asked and she had come up here to her rooms afterward and had not come out again. paternity. Her voice had gone high on her, as it would do when she was afraid. The other women, and the lesser court members, had already left the long hall Arlbeth and Tor and a few of the cousins, Perlith among them, were preparing for another aweary evening of discussion on Nyrlols folly. They paused and all of them false and looked at her, and she wished there were not so many of them. She s sur roundowed. She had decided against asking her father late, in his own rooms, where she could be sure to find him alone, because she was afraid he would only be kind to her and not take her seriously. If she was to be shamed and she knew, or she told herself she knew, that she would be refused at least let him see how much it meant to her, that she should ask and be refused with others looking on.Arlbeth turned to her with his slow smile, but it was slower and less of it reached his look than usual. He did not say, Be quick, I am busy, as he might have done and small blame to him if he had, she thought forlornly.You ride west soon? To treat with Nyrlol? She could feel Tors eyes on her, but she kept her own eyes fixed on her father.Treat? said her father. If we go, we go with an army to witness the treaty. A little of the smile crept into his eyes after all. You are picking up well-behaved language, my dear. Yes, we go to treat with Nyrlol.Tor said We have some hope of catching the mischief-one did not say demon aloud if one could help it and bottling it up, and sending it back where it came from. Even now we have that hope. It wont plosive speech sound the trouble, but it will stop it getting worsened. If Nyrlol isnt being pricked and pinched by it, he may lessen into the subtle and charming Nyrlol we all know and revere. Tors mouth twisted up into a wry smile.She looked at him and her own mouth twitched at the corners. It was like Tor to answer her as if she were a real part of the court, even a member of the official deliberations, instead of an interruption and a disturbance. Tor might even have let her go with them he wasnt old enough yet to care so much for his peoples good opinion as Arlbeth did and furthermore, Tor was stubborn. But it was not Tors decision. She turned back to her father.When you go may I come with you? Her voice was little more than a squeak, and she wished she were near a wall or a door she could lean on, instead of in the gr eat empty middle of the dining-hall, with her knees trying to fold up under her like an hour-old foals.The silence went suddenly tight, and the men she faced went rigid or Arlbeth did, and those behind him, for she kept her face resolutely away from Tor. She thought that she could not suffer it if her one loyal friend forsook her too and she had never tried to discover the extent of Tors stubbornness. Then the silence was broken by Perliths high-pitched laughter.Well, and what did you expect from letting her go as she would these last years? Its all very well to have her occupied and out from underfoot, but you should have thought the price you paid to be rid of her might prove a little high. What did you expect when our honored first sola gives her lessons in free rein and she tears around on that three-legged horse like a fry boy from the Hills, with never a gainsay but a criticise from that old shrew that serves as her maid? Might you not have thought of the reckoning to come ? She needed slaps, not encouragement, years ago she needs a few slaps now, I think. Perhaps it is not too late.Enough. Tors voice, a growl.Her legs were trembling now so badly that she had to move her feet, pleat in her place, to keep the joints locked to hold her up. She felt the blood mounting to her face at Perliths words, but she would not let him drive her away without an answer. Father?Father, mimicked Perlith. Its true a kings daughter might be of some use in facing what the North has sent us a kings daughter who had true royal blood in her veins .Arlbeth, in a very unkinglike manner, reached out and grabbed Tor before anyone found out what the first solas sudden move in Perliths direction might result in. Perlith, you betray the honor of the second solas place in speaking thus.Tor said in a strangle voice, He will apologize, or Ill give him a lesson in swordplay he will not like at all.Tor, dont be a she began, outraged, but the kings voice cut across hers. Perlith, t here is ripeice in the first solas demand.There was a long pause while she hated everyone impartially Tor for behaving like a farmers son whose pet chicken has just been insulted her father, for being so immovably kingly and Perlith for being Perlith. This was even worse than she had anticipated at this point she would be grateful just for escape, but it was too late.Perlith said at last, I apologize, Aerin-sol. For speaking the truth, he added venomously, and turned on his heel and strode across the hall. At the doorway he paused and turned to shout back at them Go slay a dragon, peeress Lady Aerin, Dragon-KillerThe silence resettled itself about them, and she could no longer even raise her eyes to her fathers face.Aerin Arlbeth began.The gentleness of his voice told her all she needed to know, and she turned away and walked toward the other end of the hall, opposite the door which Perlith had taken. She was informed of the length of the way she had to take because Perlith had taken the shorter way, and she hated him all the more for it she was conscious of all the eyes on her, and conscious of the fact that her legs still trembled, and that the air travel she walked was not a straight one. Her father did not call her back. neither did Tor. As she reached the doorway at last, Perliths words still rang in her ears A kings daughter who had true royal blood in her veins Lady Aerin, Dragon-Killer. It was as though his words were hunting dogs who tracked her and nipped at her heels.

Applying Ethical Theories Essay

Summaryplagiarization in todays copy and paste generation is an unremitting, conf utilize issue that is not yet amply understood. The name-up responds to this offer with a thesis that understanding the honest reasoning bring home the bacond by pupils in defend plagiarization is crucial in preventing it in student populations. The reasons can provide the basis for specific action-orientated recommendations to reduce plagiarism and to design programs to encourage originality and pedantic honesty within the relevant educational institutions. Moreover, the authors explain that this study has broader implications, abandoned the link between educational plagiarism and the organisation and profitability of businesses. The physical composition develops an honourable framework to analyse the reasons that students practice session when defending their plagiarism. This framework is establish on previous research into the honorable reasoning of students in dissimilar contexts.The a uthors explain and apply six ethical theories in the root Deontology, Utilitarianism, cerebral self-interest, Machiavellianism, Cultural relativism and Situational ethics. The paper uses content analysis methodology to implement the ethical framework described supra. Consequently, the research surveys the recorded content found in the confidential files of students found to have plagiarised work at a US university. This includes the dinner gown process by which the students were charged with plagiarism and how they defended their actions. To witness the research was not biased two judges were used to evaluate the reasoning.To ensure a sufficient level of inter-rater reliability, the judges evaluated 20 selfsame(a) ads before being given the cases used in the study. Their results show students used all 6 ethical theories, deontology being the most common with 41.8% of victimization this reasoning. Variables such as Sex, Ethnicity and GPA had no effect on the students ethical re asoning. Students who used the Internet to plagiarize were more probable to resort to Situational ethics and Utilitarianism. The paper break ups by listing a serial publication of recommendations for each ethical theory on how to instil ethical deportment and help prevent cases of plagiarism.Critical Analysis of the papers decidePlagiarism and the internetGranitz and Lowey describe a new plagiarism pestilent in the paper subject to review. The analysis that they redeem, that plagiarism is increasing delinquent to the ease of which development can be lifted from the internet, is justified by previous schoolman research. The Internet provides as huge source of information which is easily available to students for use in academic papers (Weinstein & adenylic acid Dobkin, 2002.) Moreover, the way that information is presented and is accessible on the Internet has made plagiarism easier (Klein, 2011). Students have the opportunity to copy and compile information from a med ley of sources with speed, particularly when compared with old-style plagiarism using hard copy sources.However, since the publication of the paper in 2006, it could be argued that many professors have stick more technical school savvy, particularly with the development of technology in electronic detecting tools (Klein, 2011.) Consequently, it is less easy to sustain the argument that transgression may present an irresistible challenge to students, as technology improves and if teachers in academic institutions become more technologically adept. Applying ethical reasoning to plagiarismAfter a historical analysis of the development of the concept of plagiarism, the paper moves on to conclude that our modern perception of plagiarism is that it is morally reprehensible. I would evaluate this approach using the analysis of Morality and Ethics put preceding by Klein in 2011. Granitz and Lowey do not appear to consider the point to which the moral and ethical approach of students i n academic institutions may dissent from the general modern perception of plagiarism that they describe. Klein describes the research which suggests that there is ambiguity on what is perceived as plagiarism among learners. Quoting Weiss & Bader (2003), an example of an scene of action of ambiguity might include peer collaboration and knowing to what close the collaboration is considered inappropriate.Consequently, I would argue that the paper does not fully consider the extent to which the ethical problems posed by plagiarism may be problematic because they are non-traditional and that they may not fit easily into existing and well used categorisation systems (Clegg et al., 2007). Instead, the paper seeks to apply ethical philosophies taken from different ethical contexts (albeit ideas used by students) and it maintains the general proposition that plagiarism is considered as morally wrong, without analysing this specifically in relation to students and academic institut ions.Content analysis as a research methodologyThe paper applies a content analysis to review student files which record the formal process by which students in a large US westward Coast university were charged with plagiarism and defended themselves. The article recognises the fact that students may mask their true reasoning whilst providing the reasoning, but concludes that they are still exposing the logic that they use to defend plagiarism and being able to counter that logic is worth(predicate) for the faculty. This problems has been considered in the business context, in which virtually every empirical enquiry of issues relevant to applied business ethics involves the asking of questions that are sensitive, embarrassing, threatening, stigmatizing, or incriminating (Dalton and Metzger, 1992, p. 207).Furthermore, since the early 1950s researchers in organizational sciences have explicit concern that the tendency of individuals to deny socially undesirable traits and to admi t to socially desirable ones may impair empirical studies based on questionnaires which accept respondents to report on their own behaviour or attitudes (Randall and Fernandes, 1991, p. 805)RecommendationsThe paper outlines a basis of recommendations based on the results achieved by the content analysis. Given the above recapitulation of the content analysis, and the limit that the context of asking sensitive or incriminating questions in a business, and I would suggest academic, context, one could critique the assumption put forward in the paper that the recommendations for each ethical theory will achieve the effect of reducing plagiarism in institutions and provide a basis for the implementation of clear academic policies. Moreover, expanding on what I have suggested above, given the critique forwarded by Weiss and Bader (2003), it could be argues that forgetful public perception of plagiarism in academic institutions may make any changes difficult to implement. I would ar gue that a more utile critique would be to consider the reasons offered by students in a non-confrontational and stigmatizing context, which could be used to understand the specific ethical context of plagiarism and to incur more specific recommendations.ReferencesClegg, Kornberger and Rhodes 2007 melodic line Ethics as Practice British Journal of Management 18 107-122 Dalton, D. R. and M. B. Metzger 1992, Integrity Testing for Personnel picking An Unsparing Perspective, Journal of Business Ethics Kaptein M and Schwartz S 2008 The Effectiveness of Business Codes A Critical Examination of Existing Studies and the development of an Integrated Research Model, Journal of Business 77 111-127 Klein D 2011 Why Learners Choose Plagiarism A Review of Literature, interdisciplinary Journal of E-Learning and Learning Objects 7 Randall, D., Fernandes, M. F. (1991) The Social Desirability Response bend in Ethics Research. Journal ofBusiness Ethics Robertson, D.C. (1993). Empiricism in Busi ness Ethics Suggested Research Directions. Trevino, Linda K., Ethical Decision Making in Organizations A Person-Situation Interaction Model, Academy of Management Review, 11(3), 1986, pp.601-617. Weinstein and Dobkin 2002 Plagiarism in U.S. high Education Estimating Internet Plagiarism Rates and Testing a actor of Deterrence, USA Committee for the Protection of Human Subjects, University of California, Berkeley, USA. Weiss, D. H., & Bader, J. B. (2003) undergraduate ethics at Homewood. Standler, R. B. (2000). Plagiarism in colleges in USA

Heart of Darkness – Lies

According to Merriam-Websters Dictionary, a fraud is an untrue or inaccurate statement that may or may non be debated true by the speaker or it is something that misleads or deceives. In early(a) words, a perch is an un faithfulness. In life lies atomic number 18 told for many contrasting reasons. In fiction they give a little more system to the plot. In Conrads Heart of Darkness, Marlow dislikes lies and therefore solely tells them in surpassing circumstances.The lie show that Marlow, even though he has been touched by evil, he is still a good man himself that he never real tells a lie, though he lets others confront to believe what they al presenty believe and by doing this, it helps him justify the lies. Marlow, in the middle of his story, interrupts himself and says You know I hate, detest, and cant channel a lie. If reading this and only this statement alone, we can clearly gull Marlow does not like lies. Marlow feels there is a taint of death, and a chilliness of mortality in lies.Lying makes him feel miserable and sick, like acid something rotten would do. Since he feels this way, we as the reader know that he would only tell a lie in extraordinary circumstances. The lie was told to Kurtzs int repealed so that the be make dod image of her dead fiance would not be destroyed. She has waited at least two years for her lover to buckle under from Africa, and now he is dead. During this time she has built his image up in her mind. To her, Kurtz is a man to be admired. She feels it would be impossible not to love him.She was proud to have been engaged to Kurtz, and would be shocked to learn of the ruffianly things he had done in the jungle. Marlow had to decide if he should tell her the truth about Kurtz and cause her even greater sadness, or let her go on believing that he was indeed a good man. This is an extraordinary circumstance, and so one in which Marlow could tell a lie. The significance of this lie is that it would serve no purpose t o tell the truth, so Marlow does not. The truth wouldnt matter because Kurtz is dead and to tell the truth would only hurt an barren woman who had no idea that her fiance had an evil heart.She thought that he was loved and admired by everyone who knew him, so if she would have learned of the boastful things he had done, it would eternally destroy her. Marlow also showed his good side by not telling her the truth about Kurtz. This was a good final stage to the novel because it means that even though Marlow has met a man with a Heart of Darkness, and that even after facing his own darkness, he has go into out of the jungle morally unchanged, for the most part. He is still a good human being with feelings and a sense of right and wrong.If we read closely, we see that Marlow never actually told a lie. He simply allowed others to incubate to believe an untruth. The intended thought Kurtz as a good man, and Marlow allowed her to continue to believe just that. Also the intended remain s as unlearned of the truth as she always has, and remains a part of the hazard darkness with which the story ends. As a gentleman, Marlow feels that women are to be protect and insulated from any unpleasantness, he states that the women are out of touch with truth, that they are incapable of dealing with any reality.Since he never actually told a lie, he was better able to justify them to himself. In conclusion, Marlow dislikes lies, and only tells them in extraordinary circumstances. When he does lie, it is for the sake of others, not for himself. This shows that he is a well-behaved and kind human being. It is unfortunate that all lies are not told with such dignified purpose. The world would be a better place if they were. Though, Marlows quest for truth is never really fulfilled at the end of the novel because of the lie. The truth did not set him free instead it flummox him further into the darkness.

Value Of Money

Today people apprize many antithetical amours. W arrogate people prise in kindred manner much today is notes. It has been said that coin is the root of all evil, and that seems to be true much and more so each year. Some currency is necessary to live, and to live comfortably making $100,000 a year, there is no one that needs more money than that to live. Too many people place too much value on money. People go to work for 8 hours a day, arrest home, and have to feed their families and pay bills, and they always complain intimately the overleap of money. This is true to some extent, save it is not necessarly what they make that is hurting them, it is hat they argon spending.People in general make decent money but they blow it all on fancy cars, or purport out, or not spend properly. If they valued saving money, or didn t value what extra comes with money, people would be in a intermit place both mentally and in financial standing. Every advertizing and every media p resentation has people in America thinking they are not good enough. They need to look mend, need to buy better clothes, they need to eat at a nicer restaurant, they need to make more money, and spend it on what is being advertised. The media plays a role much too large in our everyday purport.They show the extreme sides of life, and very microscopical in between. Everyone seems to shell what they want, and that takes money. Take for example all the ciggeratte advertisements. Something as elementary as a ciggeratte advertisement says a lot about ourselves. We value looking good, feeling good, all the time. That is not what life is about, life is about working hard and achieving, even if it is for private gain. Once we fulfill something, and because we should save it, not waste it, but the media and advertisements encourage us to do just the opposite. Money isn t always the most important thing in life.There are other things more mportant, like personal health and general we lfare. Sometimes people will do self-destructive things that could cause them to be hurt, maimed, jailed, or even killinged, and they do them anyway in order to get the money. Theives break into houses, risking their personal freedom, just to get a couple of hundreds of dollars cost of things to sell. Some people even risk their precaution to get paid, like the people who volunteer for experimental drugs. They don t know what effect the drugs could have on them, but they want to get paid, so they try the treatment anyways, neverminding the harmful effects that could even kill them.If only the people realized that there are things in life more important than a few hundred dollars. They sometimes don t take into account that they could die of some allergic reception or a heart attack but by then it is too late, they traded their life for a few hundred dollars. Not worth it. Money is something that we value too much. The media puts too much pressure on us to make money, people see that, and then they think high of someone if they are rich. They may not be loved, but at least they are rich. This is not the smartest thing. We should take a step clog up from all the hype, and look and see what is really important.Is it the money? or is it what we go through, all the trials and work that we must pass in order to achieve the money? Everyday people wish they were rich, but they never take the proper steps to achieving wealth. They see the nice car and the big house, but they never see the personal sacrifices the people made to get where they are, like saving for a rainy day, spending wisely, living below ones means, and investing for the purpose of making more money later in life, quite an than instant gratification now. When people learn these lessons, they may have a better appriciation for money and even for life.

Mcdonald’s Business Plan Essay

McDonalds Corporation is the grounds leading victuals service organization. By 1967 McDonalds spread out its operations to countries outside the U.S.A. This unyielding expansion led the Corporation to open 23,000 McDonalds take tail ends in 110 countries in 1994, producing $3.4 in annual revenues. In addition, McDonalds opens a new restaurant either three hours and has twice the market sh argon of its closest U.S. competitor, Burger world-beater, representing 7% of total U.S. eating-out gross sales. Similarly, McDonalds serves rough 1% of the worlds tribe on any given sidereal day through its 23,000 restaurants inter subject a genuiney. Big Mac, the worlds more(prenominal) or less change hamburger was developed by Jim Delligutti in 1967 to feed construction workers. Big Mac is the biggest attraction and backbone of the corporation. more(prenominal) everywhere, McDonalds maintains its competitive advantage by constantly creating new items to add onto its menu. Th is shows us that McDonalds practices an analyzer type of strategy, introducing new items and defending its active ones. This is a sample communication channel plan and here we reflect our standard business plan model, some of the numbers sh aver in our following Financial envision are fictitious, so be advised.1.1 IndustryMcDonalds Industry is one of the biggest fodder chain companies near the world is the worlds largest dissolute sustenance restaurant chain, with over 32,000 locations in over 110 countries. McDonalds operates its own restaurants and enfranchisements its stigmatize to local businesspeople (about 70% of the worlds McDonalds restaurants are franchised). In the U.S, McDonalds focused on increasing sales at existing locations by renovating stores, expanding menu options and extending store hours. Internationally, McDonalds expanded aggressively, opting to franchise rather than operate its new locations, providing new in fill out with brusk overhead. Domestical ly, McDonalds  widens to perform well despite a pullback in consumer pass and is even benefiting as consumers trade down from more expensive eating options and at the same time, international operations are driving mesh growth. 1.2 Target CustomersMcDonalds uses demographic segmentation strategic with age as a parameter. The main target segments are children, young adults and the busy executive director on the go. Kids reign supreme in FMCG (Fast-moving consumer goods) purchase associate to forage harvest-times so, to attract children McDonalds has Happy Meal with which toys ranging from hot wheels to various Walt Disney characters, the teenagers with the price on the products to satisfy their con trendative as well as the facility of the WI-FI which it makes it attractive to most of the students college students.Also, the strategy is aimed at making McDonalds a fun place to eat attracting the young urban families wanting to cast off some quality time while their childre n wee fun at the outlet. 1.3 Competitor AnalysisMcDonalds is the clear leader of the betting fodder industry in terms of revenues generated and restaurants established it faces competition from other(a) nimble feed chains which are introducing new products themselves. The major direct competitors in the (hamburger-based) abstain diet industry that allows Burger King the second largest hamburger lush sustenance chain, Wendys which are the third largest hamburger fast food chain, and some others. McDonalds also competes with non-hamburger-based fast food restaurants, local and national dine-in restaurants (such as Red Robins and Sharis), pizza parlors, coffee shops (Starbucks), track vendors, convenience stores and supermarkets. But, even though McDonalds still the most famous and visited by the different types of families worldwide. 1.4 Company DescriptionMcDonalds was founded and started franchising in 1955. A troops name Ray Kroc, who was a milkshake mixer vendor, came across brothers jibe and Mac McDonald, who were running a small hamburger stand. He cut how livelyly customers were being served and suggested the brothers open a chain of restaurants. They did, and Kroc became their business partner. McDonalds, and the ghost golden arches, have since become internationally described symbols. Their signs proclaim millions served, and that is not an exaggeration. With over 32,000 locations worldwide, McDonalds is the leading global fast food franchise. 1.5 Products / dish out PlanCustomer perception is a key positionor affecting a products success. Many authorizationly revolutionary products have failed simply because of their inability to build a healthy perception about themselves in the customers minds. McDonalds being an internationally renown brand brings with it certain expectations for the customers that expect to be in a hygienic ambient and a little sophisticated brand that respects their values. The customers expect the br and to enhance their self-image. Customer responses obtained at the Vile Parle, Mumbai outlet confirmed the fact that they connect strongly with the brand. However, fulfilling some of the customer expectations like a broader product variety provide McDonalds a great scope for improvement.1.6 military commission and VisionVision Is to be the worlds best readily service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. rush Be the best employer for our people in each(prenominal) community around the world deliver operational excellence to our customers in each of our restaurants and get hold of enduring profit satisfactory growth by expanding the brand and leveraging the strengths of the McDonalds governance through innovation and technology. Marketing Plan3.1 Market Description in that location are close to 50,000 fast food chains across the united States, with Mc Donalds being the largest restaurant chain. In the world, thither are more than 500,000 fast food places. Kids between the ages of 6 and 14 eat fast food 157,000,000 times every month. Ninety-six per centum of kids in school could recognize an image of Ronald McDonald, the face of McDonalds. The only recognizable figure that ranked higher(prenominal) was Santa Claus. To top it off, Ameri ends shake off nearly $100 billion on fast food every year. There are around 13,000 McDonalds in the U.S. 40% of all of American family meals are eaten outside the home. 3.2 Market FactsMcDonalds has grown speedily in the last 10 years, following are some points related to the fast food customers in the USA. * 40% of all of American family meals are eaten outside the home. * 1 in every 4 Americans eat at a McDonalds on a daily basis 11* McDonalds sells more toys than Toys R Us each year.* With all the tests scientists did, they came to the conclusion that many children can recognize McDonalds be fore they can even speak.* Over 25 percent of Americans consume fast food every day 3.3 Market offsetFast food restaurants represent one of the largest segments of the food industry with over 200,000 restaurants and $120 billion in sales in the U.S. alone. Fast food restaurants, also known as quick service restaurants, are say for their short food preparation time. Some of the largest players in this category include international giants like McDonalds. 3.4 Market DemandFast food restaurants in the USA are getting more demanding with the passage of time. Following are some common demands that have arise in the recent past. 1. low-priced Fast food is affordable people and families with low income are able to afford the food from fast food restaurants. 2. Convenience Families today are ceaselessly on the go between works, school, and after school activities the quick accessibility to be able to order, get served, and eat a meal in just minutes makes it convenient for families toda y.3. Easy access They are now the worlds leading fast-food retailer, with more than 30,000 restaurants serving more than 52 million people in more than 100 countries each day. This makes it easily accessible for everyone. 3.5 Market OpportunitiesMcDonalds offers a lot of opportunities for existing and potential investors. Their market is growing for many reasons some of them are the following 1. More than 70 percent of McDonalds restaurants around the world are owned and operated by independent local businesspeople. 2. The most frequently used method acting to buy a McDonalds franchise for sale is by buying an existing restaurant. 3.6 Barriers to EntryGovernment regulations, economies of scale, customer loyalty, advertising budget, and an exclusive agreement with suppliers are some barriers to entry for the fast food industry.3.7 Targeted AudienceMcDonalds will be starting its operations in Miami, Florida. McDonalds target their advertising at children and students which is an in-c hief(postnominal) market for them. A parent with children might visit which gives children a treat. McDonalds Happy Meals are one example, which includes a toy often, tied in with a newly-released childrens film, building playgrounds inside their restaurants, and creating one of the worlds best-known mascots, Ronald McDonald. The children want to visit McDonalds as it is a fun place to eat. McDonalds was the first chain to put its restaurants nearand insideschools as a strategy to market to children.In Chicago, one of the chains biggest markets, more than 90 percent of the citys McDonalds were laid within walking distance of a school. Children watch, on average, an hour of fast-food commercials on television each weekmore time than many children spend playing outside. The average child sees about 20,000 fast-food commercials every year. In 2006, fast-food restaurants sold more than 1.2 billion kids meals with toys. An estimated 20 percent of public schools sell brand fast food, mos tly in high schools, where kids have more  discernment to buy a la carte, rather than from the regular lunch program.3.8 contestationIn one sense, McDonalds doesnt have any real competitors, as they are the largest restaurant chain worldwide. But some of the other restaurant chains large enough to cut into its market packet include Burger King Corporation. So how is it possible for Burger King to go up against history itself? Surprisingly they did and even though McDonald is still the best fast food franchise Burger King is trailing by not also far. One of the reasons why Burger King was so successful includes many factors notwithstanding one of them was location. One of the best ways to explain it is Burger King has always found outlets where there is a large concentration of people plainly that wasnt there only strategy because they also had the great theme of going head-to-head with McDonald across the street.By setting outlets in front or near a McDonald outlet the y were guaranteeing visibility of their franchise. McDonald can come up with new marketing ploys and new food but it couldnt have the advantage of location like Burger King. Remember both of them are fast food franchises so for the common customer the closest franchise is enough. In most cases people who have ate at McDonalds have tried Burger King and people who ate at Burger King have tried McDonald and thats completely normal. At the end of the day there isnt much difference except for the name of every meal. If you look at it both franchises have the same types of combo which includes a hamburger, fries and a soft drink. The process may vary a little bit but in general youll be eating the same thing at both outlets.I. ProductThe first p is product. Which is one of the important things to remember when offering menu items to possible customers is that there is a huge amount of preference available to those potential customers with come across to how and where they spend their mo ney. Marketing constantly monitors the customers preferences. In order to meet these changes, McDonalds has created many new products and removed old ones over time, and they will continue to do that depending on what the customers needs are.

A Brief Sapir-Whorf Hypothesis

A BRIEF SAPIR-WHORF HYPOTHESISSUMMARY October 16, 2010 A rational summary of the Sapir-Whorf guessing in its tractable form is that various cultures attend the same mankind differently and this has an impact on how they both turn over and construct nastying in wrangle in token, voice discourse models or influences fantasy to just rough degree. The Sapir-Whorf Hypothesis combineslinguistic relativity surmisalandlinguistic determinism. Adherents of the guesswork follow these two principles to varying degrees producing gradient interpretations from weak to strong versions of the Sapir-Whorf Hypothesis.Cognitive linguists argon among the only linguists to take this mentalist position seriously, and most linguists of distributively orientation avert a strong version of the hypothesis. The linguistic determinism portion of the real hypothesis stated that phraseology imaged sight, and this is the rejected strong version. The linguistic relativity portion asserts th at because wrangle determines thought and at that place atomic number 18 different phraseologys thus the commissions that those wordss hypothesize will be different to near degree.Part of the c been surrounding the hypothesis is the lack of empirical data, or at least(prenominal) appropriate empirical data. This has ca apply a number of researchers to begin considering how the images of linguistic determinism whitethorn affect judgment. For instance, in 2008 Daniel Casasanto performed a series of experiments with time, quantity and distance to determine whether or non conver go overrs of classical and speakers of face would possess their judgments affected by the type of metaphors preferred by the language.The language did affect judgment to some degree, and it is non a causal claim about the Whorf-Sapir Hypothesis. early(a) empirical research has looked at linguistic relativity as a sortr of thought as opposed to a determiner of thought. This hypothesis is impo rtant to linguistics because it acknowledges the relationship amongst thought and language, which may partly give stability to the cognitive claim that language use reflects conceptualization and that different conceptualizations ar reflected in different linguistic governances.This reminds me of a blot I once participated in where a rhetorical forefront was cosmos translated from one language to a nonher but the source language grammatical construction of the rhetorical question would sport implied the exact opposite meaning in the target language had it been translated literally rather than in a path that acknowledged the target languages normal pattern of organization for rhetorical questions. Although this may be a simplified understanding of the impressiveness of Sapir-Whorf, it at least seems to prolong vital implications in translation theory. The Sapir-Whorf HypothesisDaniel Chandler Greek Translation now available Within linguistic theory, two ingrained positi ons concerning the relationship among language and thought are common landly referred to as mould theories and cloak theories. Mould theories epitomise language as a mould in terms of which thought categories are cast (Bruner et al. 1956, p. 11). Cloak theoriesrepresent the view that language is a cloak conforming to the customary categories of thought of its speakers (ibid. ). The doctrine that language is the dress of thought was primordial in Neo-Classical literary theory (Abrams 1953, p. 90), but was rejected by the Romantics (ibid. Stone 1967, Ch. 5). There is also a related view (held by behaviourists, for instance) that language and thought areidentical. fit to this stance thinking is entirely linguistic in that respect is no non-verbal thought, no translation at all from thought to language. In this sense, thought is seen as totally determined by language. The Sapir-Whorf theory, named after the Ameri passel linguists Edward Sapir and Benjamin Lee Whorf, is amouldtheo ry of language.Writing in 1929, Sapir argued in a classic passage that Human beings do not live in the objective realism alone, nor alone in the arena of social activity as usually understood, but are very much at the mercy of the finicky language which has become the strength of expression for their society. It is quite an illusion to cerebrate that one adjusts to reality essentially without the use of language and that language is exactly an incidental means of solving specific problems of communication or reflection. The fact of the matter is that the real world is to a large extent unconsciously strengthened upon the language habits of the group.No two languages are ever sufficiently similar to be considered as representing the same social reality. The worlds in which different societies live are distinct worlds, not merely the same world with different labels affiliated We see and hear and otherwisewise experience very largely as we do because the language habits of our community predispose certain choices of interpretation. (Sapir 1958 1929, p. 69) This position was wide in the 1930s by his student Whorf, who, in another widely cited passage, declared that We dissect record along lines laid down by our native languages.The categories and types that we isolate from the world of phenomena we do not find there because they stare every observer in the face on the contrary, the world is presented in a kaleidoscopic flux of impressions which has to be unionized by our minds and this means largely by the linguistic systems in our minds. We cut nature up, organize it into concepts, and ascribe signifi backces as we do, largely because we are parties to an agreement to organize it in this way an agreement that holds throughout our speech community and is systemise in the patterns of our language.The agreement is, of course, an implicit and unstated one,but its terms are absolutely obligatory we cannot talk at all except by subscribing to the org anization and classification of data which the agreement decrees. (Whorf 1940, pp. 213-14 his accent mark) I will not attempt to untangle the details of the soulal standpoints of Sapir and Whorf on the degree of determinism which they mat was expectd, although I think that the above extracts give a fair idea of what these were. I should note that Whorf distanced himself from the behaviourist stance that thinking is entirely linguistic (Whorf 1956, p. 6). In its most extreme version the Sapir-Whorf hypothesis can be define as consisting of two associated principles. According to the first,linguistic determinism, our thinking is determined by language. According to the second,linguistic relativity, people who speak different languages perceive and think about the world quite differently. On this footing, the Whorfian perspective is that translation betwixt one language and another is at the very least, problematic, and sometimes impossible. roughly commentators also apply this to the translation of unverbalized thought into language.Others suggest that even inwardly a single languageanyreformulation of voice communication has implications for meaning, however subtle. George Steiner (1975) has argued thatanyact of human communication can be seen as involving a kind of translation, so the potential scope of Whorfianism is very broad indeed. Indeed, eyesight reading as a kind of translation is a utile reminder of the reductionism of representing textual reformulation simply as a determinate flip-flop of meaning, since meaning does not resideinthe text, but is generated byinterpretation.According to the Whorfian stance, content is demarcation up with linguistic form, and the use of the medium contributes to shaping the meaning. In common tradition, we often talk of different verbal formulations meaning the same thing. notwithstanding for those of a Whorfian persuasion, such as the literary theorist Stanley Fish, it is impossible to mean the same thi ng in two (or more) different ways (Fish 1980, p. 32). Reformulating something transformsthe ways in which meanings may be made with it, and in this sense, form and content are inseparable. From this stance haggling are not merely the dress of thought.The importance of what is incapacitated in translation varies, of course. The issue is usually considered most important in literary writing. It is illuminating to note how one poet felt about the translation of his poems from the original Spanish into other European languages (Whorf himself did not in fact compute European languages as significantly different from each other). Pablo Neruda noted that the topper translations of his own poems were Italian (because of its similarities to Spanish), but that incline and French do not correspond to Spanish neither in vocalization, or in the placement, or the colour, or the weight of words. He continued It is not a question of interpretative equivalence no, the sense can be right, but t his appropriateness of translation, of meaning, can be the destruction of a poem. In more of the translations into French I dont declare in all of them my poetry escapes, nothing system one cannot protest because it pleads the same thing that one has indite. But it is obvious that if I had been a French poet, I would not have give tongue to what I did in that poem, because the value of the words is so different. I would have pen something else (Plimpton 1981, p. 3). With more pragmatic or less expressive writing, meanings are typically regarded as less dependent on the particular form of words use. In most pragmatic contexts, paraphrases or translations tend to be treated as less fundamentally problematic. However, even in such contexts, particular words or phrases which have an important function in the original language may be acknowledged to present special problems in translation. in time outside the humanities, academic texts concerned with the social sciences are a brass in point.The Whorfian perspective is in strong contrast to the extremeuniversalismof those who bring in thecloaktheory. The Neo-Classical idea of language as simply the dress of thought is based on the assumption that the same thought can be expressed in a variety of ways. Universalists argue that we can dictate whatever we want to say in any language, and that whatever we say in one language can always be translated into another. This is the basis for the most common refutation of Whorfianism. The fact is, insists the philosopher Karl Popper, that even totally different languages are not untranslatable (Popper 1970, p. 56). The evasive use here of not untranslatable is ironic. most(prenominal) universalists do acknowledge that translation may on occasions involve a certain amount of circumlocution. Individuals who regard writing as fundamental to their sense of soulfulnessal and professional identity may experience their written style as inseparable from this identity, and insofar as writers are connect to their words, they may favour a Whorfian perspective.And it would be hardly surprising if individualistic stances towards Whorfianism were not influenced by allegiances to Romanticism or Classicism, or towards either the liberal arts or the sciences. As I have pointed out, in the context of the written word, the untranslatability claim is generally regarded as strongest in the arts and weakest in the gaucherie of formal scientific papers (although rhetorical studies have increasingly blur any clear distinctions).And within the literary domain, untranslatability was favoured by Romantic literary theorists, for whom the connotative, emotional or personal meanings of words were crucial (see Stone 1967, pp. 126-7, 132, 145). Whilst few linguists would accept the Sapir-Whorf hypothesis in its strong, extreme or deterministic form, many a(prenominal) now accept a weak, more moderate, or limited Whorfianism, namely that the ways in which we see the world may beinfluencedby the kind of language we use.Moderate Whorfianismdiffers from extreme Whorfianism in these ways * the emphasis is on the potential for thinking to be influenced rather than unavoidably determined by language * it is a two-way process, so that the kind of language we use is also influenced by the way we see the world * any influence is ascribed not to Language as such or to one language compared with another, but to the usewithin a languageof one variety rather than another (typically asociolect the language used in the main by members of a particular social group) * emphasis is given to the social context of language use rather than to rigorously linguistic considerations, such as the social pressure in particular contexts to use language in one way rather than another. Of course, some polemicists still avour the notion of language as astrait-jacketorprison, but there is a broad academic consensus favouring moderate Whorfianism. Any linguistic influence is now generally considered to be related not primarily to the formal systemic structures of a language (langueto use de Saussures term) but to cultural conventions and individual styles of use (orparole). Meaning does not resideina text but arises in its interpretation, and interpretation is shaped by sociocultural contexts. Conventions regarding what are considered appropriate uses of language in particular social contexts hold up both in everyday uses of language and in specialist usage. In academia, there are general conventions as well as particular ones in each disciplinary and methodological context.In every subculture, the dominant conventions regarding appropriate usage tend to exert a conservative influence on the figure of phenomena. From the media theory perspective, thesociolectsof sub-cultures and theidiolectsof individuals represent a subtly selective view of the world tending tosupportcertain kinds of observations and interpretations and torestrictothers. And this tr ansformative power goes largely unnoticed, retreating to transparency. &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- The Relationship between Language and refinement Jan 4th, 2010 ByEmma CategoryTopic It is generally agree that language and culture are closely related. Language can be viewed as a verbal expression of culture. It is used to maintain and beat culture and cultural ties.Language provides us with many of the categories we use for expression of our thoughts, so it is therefore natural to assume that our thinking is influenced by the language which we use. The value and customs in the country we grow up in shape the way in which we think to a certain extent. tillages hiding in languages, examines the link between Japanese language and culture. An Insight into Korean Culture through the Korean Language discusses how Korean culture influences the language. Languages rungn in Ireland, focuses on the status of the Irish language nowaday s and how it has changed over time. In our big world every minute is a lesson looks at intercultural communication and examines how it can affect interactions between people from countries and backgrounds. &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212 Language, culture and thoughts do languages shape the way we think? Apr 27th, 2011 ByTeresa CategoryEnglish Members of different cultures speak different languages. Does it mean that people who speak, let us say, English, see things differently than people who speak Chinese or Spanish? In other words, does language lead our way of thinking or is it the other way around? According toBenjamin Lee Whorfand his theory of linguistic relativity, language shapes the way we think, and determines what we think about. He believed that depending on the language we speak we see the world differently.His best example was the comparison between the idea of one C of an English person and an Eskimo person. The Eski mo has many words to nominate atomic number 6, while the English only has one. An Eskimo has a specific word to describe the wet snow, the snow shortly falling and so on. Therefore an Eskimo perceives the snow in a different way than an English person. Another example is theDanipeople, a work group from New Guinea. They only have two words to describe the two basic colors dark and bright. Hence a Dani person cannot differentiate colors as well as an English person is able to. Although Benjamins theory is not yet completely clarified, it is correct to say that a language could facilitate some ways of thinking.True or not, this head is an interesting one to reflect upon. Linguists and people who speak many languages have come up with the same idea. Holy Roman EmperorCharles Vspoke 6 languages fluently and said the following I speak Italian to ambassadors, French to women, German to soldiers, English to my horse and Spanish to God. What is the relationship between language and cult ure? Answer Language is the verbal expression of culture. Culture is the idea,custom and beliefs of a community with a distinct language containing semantics everything a speakers can think about and every way they have of thinking about things as medium of communication.For example, the Latin language has no word for the young-bearing(prenominal) friend of a man (the feminine form ofamicusisamica, which means mistress, not friend) because the Roman culture could not imagine a male and a female being equals, which they considered necessary for friendship. Another example is that Eskimos have many different terms for snow there are nuances that make each one different. Answer Language and culture are NOT fundamentally inseparable. At the most basic level, language is a method of expressing ideas. That is, language is communication while usually verbal, language can also be visual (via signs and symbols), or semiotics (via hand or body gestures). Culture, on the other hand, is a spe cific set of ideas, practices, customs and beliefs which make up a functioning society as distinct.A culture must have at least one language, which it uses as a distinct medium of communication to conveys its define ideas, customs, beliefs, et al. , from one member of the culture to another member. Cultures can develop multiple languages, or borrow languages from other cultures to use not all such languages are co-equal in the culture. One of the major defining characteristics of a culture is which language(s) are the primary means of communication in that culture sociologists and anthropologists draw lines between similar cultures heavily based on the prevalent language usage. Languages, on the other hand, can be developed (or evolve) apart from its originating culture.Certain language have scope for cross-cultural adaptations and communication, and may not actually be part of any culture. Additionally, many languages are used by different cultures (that is, the same language can be used in several cultures). Language is heavily influenced by culture as cultures come up with new ideas, they develop language components to express those ideas. The opponent is also true the limits of a language can define what is expressible in a culture (that is, the limits of a language can keep back certain concepts from being part of a culture). Finally, languages are not whole defined by their developing culture(s) most forward-looking languages are amalgamations of other prior and current languages.That is, most languages borrow words and phrases (loan words) from other existing languages to describe new ideas and concept. In fact, in the modern very-connected world, once one language manufactures a new word to describe something, there is a very strong tendency for other languages to drop off that word at once, rather than manufacture a unique one itself. The English language is a stellar example of a thief language by some accounts, over 60% of the English lan guage is of exotic origin (i. e. those words were originally imported from another language). Conversely, English is currently the worlds largest donor language, with vast quantities of English words being imported directly into virtually all other languages.

Results and Discussion Example

Results In this essay we utilize paper chromato chartical recordy to determine the amount of chlorophyl a, chlorophyll b, xanthophyll, and beta-carotene in a tube of blended leaf extract. We recorded our findings on the table denominate table 1. display board 1 introduces the transmission at individually wavelength on a table from 400 to 720. The information on Figure 1 came from the leaf extract on the paper chromatography that we used with the help of dimethyl ketone we saw the spectrum and the differences of the contrastive pigments.Percentage transmittance in Table 1 show that the dispiriteder the number, the more dense that solution is at that specific wavelength. As the numbers get higher, the less dense it is and if the number is century at a specific wavelength then the solution was clear. As we can uplift from Table 1, severally of the pigments had different low transmittance based on how high the absorption was in each of the pigments. For this we calculated that at at that place was a backsheesh on the graph at the lowest points in table 1.For instance, in the chlorophyll a column in Table 1 the lowest points on the graphs at 8 and 28 and as well at 44, which shows that on that point give be a item rough those points. In chlorophyll b, the lowest points are from 25. 2, 12. 4, and 9. 4, which would be the first peak and the next will be at 55. 6. In Xanthophyll, the points were the first peak will be are 52. 4, 43. 6, 44. 8, and 53. 0. Lastly in Carotene, the graph will peak at 92. 2, 93. 6, and 92. 4. By using these points we predicted the behavior of the graph.TABLE 1 Wavelength chlorophyl a chlorophyll b Xanthophyll Carotene 400 12 42 61. 8 96. 8 420 8 25. 2 52. 4 99. 6 440 28 12. 4 43. 6 92. 2 460 71. 5 9. 4 44. 8 93. 6 480 81 48. 4 53 92. 4 euchre 88 88. 6 83. 2 99. 2 520 88 91. 4 94. 2 ampere-second 540 84. 5 87. 4 95. 6 100 560 83 85. 2 96. 4 99. 2 580 71. 5 83. 4 96. 2 100 600 72. 5 76. 8 96 100 620 61. 5 78. 2 94. 4 100 640 61. 5 59. 6 94. 6 100 660 44 55. 6 93. 2 100 680 48. 8 67. 8 92. 6 99. 8 700 64. 6 60 91. 4 92. 8 720 50. 6 52. 4 89 -On the graph denominate Figure 1, it shows the seize onance of each of the pigments that are sh consume in Table 1. The difference mingled with Table 1 and Figure 1 is that where table 1 shows the transmittance points of each wavelength of each pigment, Figure 1 shows the absorption peaks of each of the wavelengths. For chlorophyll a, the highest peaks are at 420, but then the graph plummets at or so 450 and has some other peak between 650 and 700. For chlorophyll b, the highest peaks of absorbance are between 450 and 500 then it actualizes a big plummet around 500 and has another peak between 640 and 660.For Xanthophyll, the only peak is between 420 and 480, then the graph as minimal movement from there and stays in the 90 set forth never hitting 100. Lastly, beta-carotene has small peaks at 440 and 460 and then the graph stays almost stagnant at 100. Di scussion The purpose of this experiment was to find out why the leaves on a corner changed blazon in the fall. We predicted that the molecules in the leaves of the tree attributed to the change. We found out that the molecules Chlorophyll a, Chlorophyll b, Xanthophyll, and Beta-carotene are the main molecules that reside in a leaf.We also verbalise that the tree absorbs the elements found in some of these molecules so that they can be used in the spring, when the trees are green once more. This prediction came from when we canvas the molecular spell of each of the molecules and correlated the results the experiment and the specific elements that the tree would have needed for another year. The results of this experiment show that at there is less chlorophyll a and chlorophyll b in the composition of the leaves that were used.This meant that when the chasten is changing, the molecules in these structures start to be absorbed back into the tree. This certainty came from the fac t that in table 1 from 420 and 440 Nano meters there was a low transmittance rate of these two molecules, which means that the absorbance rate was high. During the fall season there is not enough sunlight for the trees to perform photosynthesis to make their own food, what a plant needs to survive would be the Magnesium and nitrogen that are found in the molecular structures of chlorophyll a and b.Therefore they absorb all of these nutrients that the tree needs to survive so that they can make it thorough the winter. Errors could have been made with this experiment. Some of them include that the individuals in different groups did not have the same control as the others. We did not broadsheet the same amount of acetone in each vial nor did we treasure how much of the leaf extraction each person used. Another rootage of error would be how the spectrometer was used, if it was reset the same at each wavelength each time.Compared to previous experiments the information that was coll ected in this one was accurate. The peaks for each pigment were roughly around the same wavelength. The standard for chlorophyll a was peaks at 430 and 662, chlorophyll b peaks at 453 and 642, xanthophyll a range from 450 to 550 and for the beta-carotene peaks at a range from 450 to 550. Our results were roughly around the same as you can see from Table 1. The end result of the experiment was successful, because of the results that we produced were homogeneous to the results of previous experiments.

Germination experiment Essay

Method 1. Put some soil in every beaker and make sure it is almost the same cadence 2. set up 5 beans inside each beaker at the same level below the soil 3. Pour 10, 20, 30, 40 and 50 ml of water in each beaker respectively and keep watering them every 2 age 4. Leave the beakers close to a ripe(p) light source 5. by and by a week record the length of the stem of the plants in each beaker Variables 1. Dependant Height and growth of the plants 2. Independent Amount of water 3.Controlled Where the beakers are placed, issue forth of soil, amount of seeds, type of seeds, how often the plats are watered (Initially it was discrete that the amount of water we would use would be 50, 100, 150, 200 and 250 ml that we decided to lower the amount of water so that the plants wouldnt drown) Results amount of water (ml) Length of plants (cm) average length (cm)   ConclusionThe first involvement we tush see from the results is a boundary in the amount of water in relation with the bea ker size and the amount of soil. In the table we mint see that after the 20ml of water the seeds drowned and so they didnt grew at all. only if we take in comparison the length of the plants in the beaker with 20ml with the one with 10ml we asshole see that with more water the germination takes place faster. For example in the results table we have the average growth of the plant of ab go forth 10. 5 cm and in the 20ml an average growth of 17.8, so evidently we can say that the hight the amount of water, the faster the seeds allow for germinate and the higher they will grow. Evaluation I think that in general this experiment was carried out fairly in terms of the type of seed, thay were kept in a well lit place, all the beakers had the same soil and the same amount of it, etc. The problem was that the plants were drowned so we couldnt get a good set of results, so if he experiment had to be carried out again I would set a limit of water to allow the plants to actualy germinate.

Arranged Marriage vs. Free-choice Marriage Essay

Happy wedding partys begin when we marry the ones we fill out, and they blossom when we de arst the ones we marry (Tom Mullen, 2005, p.1). It is argued that free-choice conglutinations based on cope or romance, offer much independence and freedom as comp ard to put marriages where the man and woman are chosen by the parents and so in that respect is pressure and is not so suitable and independent. However, no marriage is necessarily an ideal sort of marriage. Therefore, it becomes uncontrollable to predict the ideal sort of marriage. The decision is upon the individual, whether he or she wishings to be part of an arrange or free-choice marriage. There are 2 primary(prenominal) founts of marriages that are practiced in various societies and cultures and they are arrange marriages and free-choice marriages. 2 reference of marriages cook benefits and particular expectations for the man and woman. Research shows that the vitrine of marriage chosen lots reflects a ind ividuals values, traditions, beliefs, and cultural customs. two set up and free-choice marriages piss similarities and differences.An staged marriage is an union between two prospective spouses chosen by the parents and any(prenominal)times between the extended family. In most cases of arranged marriages the two partners understructure have a verbalize in it after several meetings with one an other(a)wise or dismantle just once. However, in some cases the parents make the final decision and do not let the daughter or son have a say in it after that. This is explained rise in Wikipedia, the free encyclopedia, put marriages can likewise be really flexible. In one scenario, the parents shut in their son or daughter to several potential mates, while talent two the final decision, given sometime (2005). The relationship in an arranged marriage starts off from not knowing to from all(prenominal) one one other and or no feelings, and as time moves on, the recognize is b uilt on unitedly as the partners get to know apiece other more than and drop dead more time together. The partners learn to rage each other and in many cases the partners are more conservative and it takes longer for them to develop a bond. Unlike sexual love or romantic marriages, arranged marriages have erudite to love.Even after taking these facts in consideration, arranged marriages are cosmos practiced all over the world. However, it depends on different cultures well-nigh the world. If look is done, arranged marriages would be most likely be happening in parts of Africa, most of Asia, and a good portion of Eastern Europe. erudite where arranged are being practiced, it is alike important to know that arranged marriages are practiced when the two partners are chosen by others for some specific reasons or due to the soulfulnesss traditions, beliefs, and culture. When deciding an arranged marriage, special requirements need to be fulfilled from both sides of the co uple.Therefore, these requirements should be congenial from both the parents and the couple. For ex angstromle, in some cases, women get the opportunity to work and some are usually forced to be stay-at-home moms. Also sometimes the two partners have to be the same nationality, have the same beliefs, fit in the same culture and etcetera. The importance of good family background and compatibility as far as upbringing and family is concerned are vital for two individuals entering into a relationship (Alochona, 2004, p.1).However, most heap believe that there is a low rate of divorce. If the two mess do not know much nearly each other, it would be unwrap for their marriage because they leave behind visit out new and interesting facts about each other during the time they spend together after marriage. As in free-choice, also called love or romance marriages, both partners know each other from before and do not have much left(p) to find out or maybe in some cases, a number of new things can be found between couples. So, it is more likely to get bored of the marriage life if that is the case and it could air current up to divorce.In different cultures around the world, this type of marriage is a type of an advantage for populate who need money, therefore they will find someone who will be willing to marry the person because they cannot ease up money to arrange the marriage function or give to their daughters as a dowry. Also, this type of marriage is chosen because of social status. A prosperous family will want their heir to marry into a family that is worth their status. And lastly, very religious and cultural son and daughters will just agree to an arranged marriage because of the way they have been brought up since childhood and they know that they will not have to worry about their parents of not approving or rejecting of their choice of spouse.On the other side, a free-choice marriage can be based on romance or friendship. The relationship between this type of marriage can be based on admiration and with a person known really well from before. If the relationship has been brought together because of romance, it often seems for both of the partners that they are not able to live without each other. In this type of marriage, timing is important. It takes time for the two people to fully interpret each other and make this big decision. Romance allows the two people to spend more time together and get to know each other better. This marriage is considered very sweet and romantic. Many people hazard themselves having this type of marriage one day. The idea of falling in love with someone is great because if the person is known from before, it makes it easier knowing that the rest of the upcoming marriage life will be spent with that person. Sometimes it also makes it easier when two people are in love, they are comfortable around each other and they have a certain understanding of what the other expects.A free-choice ma rriage can also be based on friendship. If a person is very good friends with another person, it could lead up to romance. It is heard quite often that Friendship is the first step towards love and the last step. Knowing that a free-choice marriage has so many great feelings stored within it, it is being practiced all over the world. This type of marriage is not based on religious and cultural beliefs and it is based on feelings and emotions. passionateness just happens, no one can ignore it or even try to ignore it. If it cannot be neglected , it cannot be stopped. This leads to the two people thinking they are ready and have chosen their partner to move onto the next step, and that step is marriage.However, before fashioning such a big decision, most people think about their values, traditions, beliefs, and cultural customs because they know this will have a considerable amount of impact on their upcoming future. Even in this type of marriage certain circumstances have to be taken in consideration. Such examples include when two people are in love they are at their surmount to impress the other person, they wear their best clothes, they are at their best behaviour and project many things that they are actually not, and also it takes a while between couples to shed the enshroud after marriage when they are more open and comfortable towards each other.When a person thinks about a free-choice marriage they think of love and freedom and automatically agree to it, to the great feelings stored within the marriage. A person would choose this type of marriage because they would not have to worry about not knowing the person from before. They know the person he or she is going to be with, have all the qualities they are looking for and have no doubt about it. Being comfortable with each other and when around each other is a big factor and in this relationship, this is all included.In this type of marriage, there is no pressure of their family, friends, culture , and federation because the marriage is based on freedom and own choice. There is no involvement of the parents and there is no worry about dowry and so on. Also, in this type of marriage the couples understand each other well and they decide this from over looking at all the factors that would need to be considered after marriage. Such examples include children, work, homes, etcetera. In this generation, it does not matter what love is or what relationships are, most people just want to do what they want and what they think is right.Whether it is an arranged marriage or a free-choice marriage, it takes two people who are very responsible, honest, and committed for the union to succeed. Arranged or free-choice, people seek perfect husband and wives but no one is ascorbic acid percent perfect. The success of marriage is in mutual understanding and acceptance, and also in mutual love and respect. Neither arranged marriages nor free-choice marriages are better than one another, it i s up to the individual who is involved to decide which is best for them. get married is a complete package. One does not marry the person as such but his or her habits, family, emotional problems, background, experiences, career, and many other things that are required to be dealt with (p.1). Success in marriage does not come merely through with(predicate) finding the right mate, but through being the right mate (Barnett Brickner,2002, p.2).ReferencesAugust, P. (2005, October). Arranged Marriages in the Wikipedia, the free encyclopedia. Retrieved from http//en.wikipedia.org/wiki/Arranged_marriageBowman, H. & Spanier, G. (1978). Modern Marriage. McGraw-Hill Book Company.Mullen, T. (2005). Love Marriages. iloveindia.http//weddings.iloveindia.comNighat, S. (2005) personal Interview. 7 December.ONeil, N. & ONeil, G. (1973, February). Open Marriage. Dushkin Publishing Company Group Inc.Sabreen, F. (2005, May). Arranged versus Love Marriage. The New Nationhttp//nation.ittefaq.com/a rtman/exec/view.cgi/30/18526