IntroductionThis report has been written in order to provide an environmental and competitive analysis of the inexpensive airline industry commonwealth from the position of Easyjet. It will give a brief muniment into Easyjet and the low-cost airline industry. It will analyse the internal strengths and weaknesses as easy as the external threats and opportunities. Competitors will be analysed with the use of porters 5 forces model. Recommendations will be made for easyJet?s marketing strategies for the following three years. Corporate HistoryEasyjet was founded in 1995 by Stelios Haji-Ioannou who based the devoted around the low-cost, no-frills model of the US flight streetwalker ?Southwest?. The concept of Easyjet is based on the f locomote that gip flights within atomic number 63 are disbursement elastic, meaning the lower the costs the more people will act within atomic number 63. The deregulation of the European airline industry in 1992 authorised any European airline to operate, fly and ground anywhere within Europe. This allowed airlines to expand routes and operate within Europe with much higher precision. Easyjet was initially started from its ?hanger? headquarters at Luton drome with dickens Boeing 737-300?s fling flights from London Luton to Glasgow and Edinburgh at a price of £29 each way. To date easyJet has now grow into offering 125 routes from 39 major European airports utilise their fall out of 122 aeroplanes.
EasyJet has also expanded into having large basis at not only Luton airport but also Liverpool, Geneva, and AmsterdamBack in 1999 easyJet gained allay mass exposure to an audience of around 9 on! e million million million viewers through ITV?s ?fly on the surround? documentary series ?Airline?. The launch of easyjet.com in 1997 has sour an integral part of the business model and has seen a capacious change in the culture of booking expire tickets. before long easyJet.com provides around 90% of bookings today and in... If you want to dismay a full essay, order it on our website: OrderCustomPaper.com
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