'Mtn Nigeria Roll Out Strategy\r'

'MTN NIGERIA COMMUNICATIONS express mail Prior to 1999, which heralded the return of republic to the federal official Republic of Nigeria, 30 companies had the Digital Mobile attest (DML). N hotshot of these companies were fully operational as the lacked the skilful and fiscal capability to operate the DML. Aside from the digital mobile licensee, the only active player who was more or less a monopoly was Nitel.The advent of democracy resulted in the appointment of a new regulator for the telecommunications industry. One of the mandates given to the regulator was to deregulate the telecommunications sphere of influence and to drive it to become an enabler of the Nigerian economy. The regulator’s first move was to revoke solely DML licenses, bountiful up the spectrums associated with the licenses and then open up the licenses to every(prenominal) that is interested.After a due diligence, going thru technical and financial bids, six players were invited to bid for three of the four spectrums put in up for sale (the fourth was reserved for Nitel, the presidential term owned company). After a very competitive, gratis(p) and fair bidding process, MTN Nigeria Limited emerged as one of the winning bids, paying $285m for the license. As part of the legal injury to retaining the license, each operator of the DML license was to use the GSM technology. They were all given roll break through targets, and targets on contributor base. ROLL OUT STRATEGYAt a scheme forethought meeting, MTN identified that aside from ensuring that the roll out and proofreader base targets are met, they also have to go out what ever strategy that is implemented will look into that investment in the cost of the license and twist of the network is recoverable and sustainable. Two roll out strategies were identified: Width strategy and Depth strategy or a combination of both. Whichever strategy was chosen, the selling team were to ensure that the necessary marketing str ategy, guide word and drive support it\r\n'