Competitor Analysis of Dahlie Essay

The two of the main competitors of Darlie in the market are Sensodyne and Colgate. As the world largest producer and manufacturer of toothpaste, Colgate becomes the great competitor of Darlie. Colgate has survived in this industry for such a long fourth dimension and has established its influence among the customers. It has successfully making the customers to have brand subjection toward Colgate.Besides that, Colgate has different types of toothpaste, which can satisfy different needs of the customers. This has carry by means of the needs and wants of the customers and directly competes with Darlie as the product jog of Colgate and Darlie are instead similar. Nowadays, a lot of people are facing different types of teeth problems, such as excitable teeth, gum disease and tooth decay. Therefore, they tend to buy the toothpaste which can help them to solve their teeth problems. Sensodyne is focusing on resolving sensitive teeth problem and is recommended by dentist to be used. It has influence the brand image of Sensodyne to become professional and high class toothpaste. Therefore, although Darlie overly has their own sensitive teeth toothpaste, people still prefer Sensodyne as the look for the brand image. Therefore, Colgate and Sensodyne become two of the main competitors for Darlie in Malaysia toothpaste market. affinity of Colgate and Its Competitors Darlie Colgate Sensodyne Market persona in Malaysia In 2011, Darlies market share is 31%. In 2011, Colgates market share is 60%. In 2011, Sensodynes market share is 5%. Target customerTheir hind end customers are those urban people who are above 18 historic period old, and pay attention to their oral health. The target customer is mothers with kids who make toothpaste buy decisions for the family and people who care for their oral health. The target customer is the adults from 20 to 60 years old who faced sensitive teeth problem. onward motion employ websites, advertisements and TV commercial to advertise. Having promotions in supermarket. Using website, advertisement, and TV commercial to advertise. Having roughly promotions by giving free gifts.Colgate School Program give away free samples to kids and teach kids the way to brush teeth properly. intense Smile, Bright Future program promote the importance of oral health through education and prevention. Using websites, various advertisements and TV commercial to attract customers. Promotion through dentist and dental clinic. Chill Test in hypermarket. worth The price range of Colgate is between RM7. 95 to RM10. 60. The most expensive toothpaste is Colgate refined Pro Relief. The cheapest toothpaste is the Colgate Regular tube. The price range of Sensodyne toothpaste is from RM9.Product Having different range and types of toothpaste. For instance, fresh breath, whitening, sensitive teeth and enamel protection. Specializing in the preservation and word of oral hygiene. Create an array of 40 different patented toothpaste s retentivity Colgate competitive. Having 13 different classifications and varieties of Colgate toothpaste. Consists of different types of toothpaste, but mainly focuses on the sensitive teeth issue. Place Almost at each(prenominal) supermarket and mini market. very(prenominal) convenience to buy it. Almost all super markets and pharmacies carry Colgate Toothpaste. tin sometimes be found in more prominent locations when on sale or launching new products into the market. Distributed indirectly. Available in all hypermarkets, supermarkets and pharmacies, Chinese medical halls and mini markets in Malaysia. Length of time in blood Darlie started its business since 1933. It has taken 80 years in the toothpaste industry. Colgate-Palmolive started its business in 1806. It has taken 207 years in the toothpaste industry. GSK produced Sensodyne in 1961. It has taken 52 years in the toothpaste market.