Marketing Mix and Market Segmentation Research Paper

Marketing Mix and Market sectionalisation - Research Paper ExampleThey will be priced at $3.00 for the 250-gram burger. The company will establish restaurants in different locations where the burgers can be marketed. Customers will also have the opportunity to order the burgers from online platforms, both television set and billboards will be used as the main marketing strategies integrated closely with digital marketing.environmental factors such as social, economic, competitive, regulatory, and technological factors will affect the strategies developed in the marketing of the beef burgers. Evidently, thither are ethical issues associated with the sale of beef burgers such as the exigency for companies to consider self-regulation in nourishment advertisements as well as the promotion of quality and healthy foods. The business will also need to exhibit social responsibility by participating in the campaign against obesity (Kotov & Jarossov, 2014). If the business succeeds in the l ocal market, there are opportunities for expanding into foreign markets after a critical market analysis. After considering the facts in this report, it is recommended that the beef burger business is a viable product that will register increased profitability in the future.The 4Ps represent one of the commonest and regularly used marketing mix approaches. The 4Ps approach was developed in 1960 and has been in use over the years. The 4Ps denote the product, price, promotion, and the place.Product The beef burgers that will be sold will get up healthy eating and will have a diverse nutritional composition with the brand nurture H-beef burgers. The burgers will comprise of 100% pure ground beef that will be seasoned employ pepper and salt. Other varieties will have cheese, onions, and other types of seasonings. The beef burger will provide energy, protein, carbohydrates, sugar, fat, dietary fiber, and sodium (Mckeown & Werner, 2010). The smallest size ofthe burger will be 250 grams , which will represent a single serving.